Lee Hyori swept the Daesangs, the most prestigious of Korean music awards, of 2003, winning more than 7 'artist of the year' awards. Her first solo album, Stylish E, sold more than 170,000 copies in Korea alone. She also appeared as the lead female actress in the SBS drama Three Leaf Clover co-starring opposite Ryu Jin, Kim Jung Hwa, Kim Kang Woo & Lee Hoon. Hyori's popularity, in her various activities, eventually came to be dubbed as "Hyori Syndrome" in South Korea, and the Korean Media nicknamed 2003 "The Year of Hyori" as she was rarely out of the news all year.
Hyori is a very well-known model and spokesperson as well, for Samsung (and their "Anycall" range of phones), FR Jeans, GGPX New York, Biotherm Korea, G-Market, Dove (company), Delmonte and Samsachun. Her magazine resumé includes AnAn, Ceci, Ecole, InStyle, Khaki Girl, Luxury Wedding, Seventeen, Stylish Fashion Message, Travel & Leisure, Women We Love and most recently (September 2005) Harper's Bazaar, Cosmo and (October 2005) Ceci. Hyori also regularly appears in television adverts for Samsung and G-Market. In October 2005 the long-awaited follow-up to the very successful Samsung "Anycall" cf (long advert) was released, dubbed "Anycall 2", to wide acclaim and accompanied the launch of a flagship Samsung Anycall Centre in Seoul, opened by Hyori. In November 2005, Hyori was once again chosen to be the face of GGPX New York's winter range of clothing, fronting the GGPX Winter Collection with a very high profile advertising campaign in her native Korea.
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